DEER DANDER™
Deer Dander™ is a Unique Cover Scent AND Attractant that combines the best of BOTH worlds! Animals, especially deer, can detect the slightest human scent and since we are constantly breathing and dispersing odor, Deer Dander is designed to disguise it, overpower it, and mask it with the smell of another deer! Guy Fitzgerald noted: “Deer are social animals, and when a deer smells another deer, it wants join that deer. That’s the Attractant part of Deer Dander™; very simple but extremely effective!”. Deer Dander™ comes in a handy four ounce spray bottle for use on clothing, boots, treestand/blind, equipment and more.

VK™
A time-tested product created to attract and hold game all season. VK™ acts on the curiosity of animals and frustrates them to bring them in! Sprayed in an area you want the game to come to. VK™ is used on scent wicks, drags, decoys, in scrapes, branches and simply on the ground, where you want your shot! VK™ the ALL GAME ALL SEASON LONG attractant for the game you hunt.

RAMPAGE™
This Rutting Dominant Buck Lure is made to bring out the Big Boys. Often offensive to subordinate bucks, this product will bring the normally ‘Nocturnal Bucks’ out into shooting light! Guy Fitzgerald noted: If you have a huge Hoss Buck in your woods and can’t get him close for a shot, you gotta try Rampage™. Rampage™ is a Dominant Buck Lure, so you must use it with caution! Dominant Bucks are fairly unpredictable during the rut and you could get hurt!”

DOE-IN-NEED™
This Estrus Doe, Buck Lure works to draw in bucks ALL SEASON, but especially during the RUT. Doe-In-Need™ has a strong, pungent aroma that stimulates the mating drive in bucks. So enticing is Doe-In-Need’s power, there are video records of bucks actually trying to mount decoys, when using Doe In Need™. Hunters can see it happen in the popular Fitzgerald Ruttin’ Rampage video production!

Deer Dander, VK, Rampage and Doe In Need when purchased separately retail for a suggest MSRP of $14.99. When purchased in the Fearsome Foursome pack including all 4 MSRP is $49.99, a $10 savings.

When used together the “Fitzgerald Fearsome Foursome™” has proven its success in the field for DECADES. Deer Dander™, VK™, Rampage™, & Doe-In-Need™ – the only scents used by Dan & Guy Fitzgerald.

For more information on the “Fitzgerald Fearsome Foursome™”, ask your local retailer, visit www.teamfitzgerald.com or call us at 1-517-423-8124.

The Swamp Donkey™ line includes the extremely popular Crushed Attractant, Pellet Attractant, Molasses Stuffed Protein Block, Spray attractants, and a Granular Mineral Extreme Supplement. At prices ranging from as low as $6.99 up to $24.99, hunters can afford to establish multiple sites on their properties that promise to catch the attention of big bucks and keep them coming back.

There is no tilling, planting or fertilizing. Simply spread a 6-pound bag of the crushed or pellet attractant directly on the ground in a 4- to 5-foot strip, set out a block or apply the spray to existing vegetation and watch the deer come.

While food plots, oak stands and crop fields are great at attracting deer to an area; few products can draw deer to a specific spot or put a giant buck right under your stand like Swamp Donkey™. Use it year-round so that deer develop a pattern of visiting sites on a daily basis. If baiting is not permitted during hunting season, use it the rest of the year when legal to develop those same patterns. Does will continue to visit the site out of habit just as much as bucks, providing a double incentive for dominant bucks to check the Swamp Donkey™ site leading up to and during the rut.

By creating multiple Swamp Donkey™ sites on a property, hunters have numerous options to not only set up trail cameras and monitor deer patterns across the entire tract, but also abundant stand options depending on wind direction.

Because Swamp Donkey’s™ scientifically proven ingredients promote overall health, energy and blood flow for maximum antler growth and body weight in deer, Swamp Donkey™ also works great in conjunction with food plots. When used throughout the year, it helps maintain consistent nutrition among local deer herds, even when crops or food sources fail due to drought or changes in land use.

For more information on Primos® Swamp Donkey™ line of attractants and supplements, please contact Primos® at primos@primos.com or 1-800-523-2395; or visit us at our website at www.primos.com.

HotMocs offers a line of five products to fit an individual’s heat needs.

Shoe/Boot Covers
Designed to be worn over boots or shoes, with placement of heat pack over the top of boot or shoe (made from 300-gram breathable fleece). Available in Realtree AP HD, Mossy Oak Infinity or Raven (black). MSRP is $40.

Beanie
Heavyweight 300-gram fleece is breathable; the heat packs rest on back of neck. Available in Realtree AP HD, Mossy Oak Infinity or seven other earth-neutral colors: cobalt, confection, forest, mocha, raven, brass and ruby. MSRP is $16.

Neck Gaiter
Made from 300-gram soft, comfortable and breathable fleece, heat pack can be positioned on front or back of neck. Available in Realtree AP HD, Mossy Oak Infinity or seven other earth-neutral colors. MSRP is $16.

Scarf
Holds up to five heat packs, an enhanced scarf for the coldest conditions, made from 300-gram breathable fleece. Available in Realtree AP HD, Mossy Oak Infinity or seven other earth-neutral colors. MSRP is $25.

Balaclava
Ultimate heat for cold weather activities, made from 300-gram breathable fleece. Heat pack pocket rests on the neck. Available in Realtree AP HD, Mossy Oak Infinity or Raven. MSRP is $20.

For more information about HotMocs and the full line of body heating systems contact: HotMocs, 15535 W. Hardy, Suite 102, Houston, TX, 77060. 281-448.4860. www.hotmocs.com

Contact:
Shannon Salyer
shannon@chevalier-adv.com

Goose Band Choke Tubes. Browning’s new Goose Band Choke Tubes feature a unique extended design that resembles a waterfowl leg band with the Browning corporate address for location. These specially designed choke tubes are constructed of 17-4 stainless steel with superior patterning constrictions. The new Goose Band Choke Tubes are threaded for 12 gauge Invector-Plus™ back-bored barrels only. They produce tighter patterns than Browning Invector-Plus choke tubes. A special friction wrench is designed specifically for the Goose Band Choke Tubes. Available in Full, Improved Modified, Modified, Light Modified, Improved Cylinder and Cylinder, Suggested Retail, $59.95 each. 12 Gauge Choke Tube Friction Wrench, Suggested Retail, $29.99.

New Flex Foam™ Zippered Choke Tube Case. Browning’s new Zippered Flex Foam Choke Tube Case is constructed of molded foam with a rugged nylon cover. It holds five extended choke tubes. A zippered accessory pocket holds small items like fiber optic sights. New Flex Foam Zippered Choke Tube Case available in Black, Suggested Retail, $29.99.

New Hard Case Choke Tube Case. Browning’s new Hard Case for choke tubes stores six extended choke tubes and a wrench for convenient access with its hinged lid. Constructed of durable molded plastic, Suggested Retail, $9.99.

Contact:
Paul Thompson
pault@browning.com
(801) 876-2711 ex 3228

Big Green Broadhead Pro Series Targets are available in two different options – the Broadhead Pro and the Broadhead Magnum Pro. Each Big Green Target is 100-percent weatherproof, features double-sided targets on the front and back, and is built with 100% recycled heat bonded, layered foam that is capable of stopping arrows shot at 350 feet per second or more. While each target is designed to stop blazing fast arrows, they are also built with arrow ease-of-removal in mind to ensure an enjoyable shooting experience. Finally, the unique design resists slivering from broadheads.

The “Green” in Big Green Target refers to the company’s commitment to the environment. Each target is produced from 100-percent post-industrial waste that, without being put to good use, would have ended up in a landfill. To top it off, Big Green Targets accepts all used targets for recycling as well, but don’t expect to wear them out any time soon because they are built to last.

The full line of Big Green Broadhead Targets Includes:

Broadhead Pro

• Features realistic animal aiming points on both the front and back side

• Designed to handle repeated abuse by both fixed-blade and mechanical broadheads

• Measures a full 18 inches tall by 18 inches wide and 18 inches deep (18 x 18 x 18)

• Weighs approximately 22 pounds

• Low cost replacement faces available

• Retails for $99.99

Broadhead Magnum Pro

• Features realistic animal aiming points on both the front and back side

• Designed to handle repeated abuse by both fixed-blade and mechanical broadheads

• Great for hunting camps or outfitters

• Measures a full 23 inches tall by 23 inches wide and 18 inches deep (23 x 23 x 18)

• Weighs approximately 35 pounds

• Low cost replacement faces available

• Retails for $119.99

Big Green Targets – Good for bowhunters. Good for pro shops. Great for the earth.

Win, win, and win.

About Big Green Targets
Big Green Targets, a division of Poly-Green Foam, LLC is the premier supplier of recycled foam archery targets. For more information on Big Green Targets or the products they offer call (888) 390-5548 or visit www.biggreentargets.com.

As our newest product and by popular demand of our customer base, we are pleased to be able to offer a universal hunting cushion that fits neatly in nearly all treestands. Several bowhunters and gun hunters prefer to be in a treestand rather than on the ground. Our new treestand seat will provide hours of comfort and eliminates the need to move around so you can remain still during the hunt.

The flat 10×14-inch platform seat has a massive 4-inch thick foam base. With one side a soft high resilience and the opposite, denser, closed cell foam; the hunter is allowed a chance to choose their own comfort.

Weighing less than a pound, the cushion is easy to carry when climbing in the stand. Plus, the adjustable poly strap is designed to clasp right around your treestand for a stable and sturdy seat. The seat is constructed of licensed Mossy Oak Break-Up® durable cordura nylon outdoor weather and water resistant fabric with double stitch sewing for quality. The fabric contains characteristics to protect against abrasions, tears and punctures, promising a high performance, long lasting product.

Like the other America-made cushions provided by Deer Timber Products, this one is also backed with a lifetime warranty to ensure years of comfortable hunting. The founders continue to believe this is truly an innovation in the hunting seat market. The suggested retail price is $39.99.

For more information, visit the Deer Timber™ website at www.deertimber.com or call (620) 230-0180.

Deer Timber™ is founded by Tyler Harrell and Mike Green. The Deer Timber™ brand is based on the concept of total satisfaction. They begin by using only the finest resources, which leads to a confident lifetime guarantee for each product. This results in a premium purchase of hunting gear when choosing a Deer Timber™ product.

Deer Timber™ produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.

Contact:
Tyler Harrell
(620) 230-0180
tyler@deertimber.com

Six Outdoor Channel shows are presented as part of the three-hour branded Horton Archery block: “Archer’s Choice,” “Bass Pro Shops King of Bucks,” “Bass Pro Shops Next Generation,” “Bone Collector,” “The Jackie Bushman Show” and “Whitetail Freaks.”

“Outdoor Channel’s partnership with Horton Archery reflects our aligned core mission to educate and engage outdoor enthusiasts. This sponsorship provides a strong identity for our Sunday block, showcases our popular original programming and top talent, and exposes audiences to the exciting sport of archery,” said Tom Hornish, COO at Outdoor Channel.

Horton Archery, a company rich in legendary quality and pioneering innovation for over five decades, offers a diverse lineup with an impressive mix of industry-advancing bows and accessories that maximize proven technologies and introduce exciting new innovations. However, at Horton it is more than just designing great products. In fact, Horton prides itself in partnering with state wildlife agencies to convey the relevance and importance of crossbow hunting as a viable and effective tool not only for sound wildlife management, but also for hunter recruitment and retention. Horton crossbows and accessories allow archers of all ages to extend their season and enjoy more time afield with family and friends. They’re also directly responsible for leveling the playing field for young and elderly hunters, and bolstering the numbers of both who can now partake in our great sport with renewed enjoyment and success.

“Horton Archery is on the cutting edge of crossbow technology, and teaming up with Outdoor Channel, America’s Leader in Outdoor TV, is a natural partnership for us,” said Gregg Ritz, CEO, Horton Archery. “The ‘Hunt Masters Sundays’ block allows us to reach to an elite, hunting-savvy audience and we look forward to a mutually beneficial working relationship.”

Out in the field, hunters only get one shot, so it better count. And for Sunday afternoons, “Hunt Masters Sundays by Horton Archery” is the ultimate destination – only on Outdoor Channel.

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit http://www.outdoorchannel.com.

About Horton Archery, LLC
Horton Archery, headquartered in Kent, Ohio, is a leading designer, manufacturer, and marketer of crossbows and archery accessories under the Horton brand. For more information, log on to www.crossbow.com.

Contact:
Clara Pyo
(212) 739-6744

The Bushnell Scout 1000 ARC laser rangefinder has a built-in digital inclinometer that measures angles from -60 to +60 degrees with +/- 1 percent accuracy. The Angle Range Compensation feature allows users to know their exact point of aim in steep terrain, or from a treestand. The unit’s pocket sized ergonomic design comes with a textured rubber grip and the eyepiece has 5x magnification for a clear sight picture.

In bow mode it provides true horizontal distance from 5-99 yards and 5-1000 yards in gun mode. Rifle mode also provides bullet drop/holdover in inches, with BullsEye, Brush and Scan modes. The Scout 1000 ARC is rainproof and the lenses have the Bushnell RainGuard HD coating, making them easy to use in any weather.

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

MEDIA INQUIRIES:
Jen Messelt
Bushnell Outdoor Products
800-423-3537
jmesselt@bushnell.com

Mike Capps
573-898-3422
mcapps@howardcommunications.com

“We are honored to receive the Field and Stream ‘Best of the Best’ Award,” said David Robinson, president and owner of Hunt Comfort Cushions. “I am especially happy for the wonderful people at Hunt Comfort who work hard every day and take great pride in product excellence – they deserve the award.”

The Specialist is a new, high-tech folding cushion set featuring Hunt Comfort’s patented SuperLight gel cushion technology, which dramatically reduces resting pressure on the body. Superlight cushions are built on Hunt Comfort’s new “rich stack” foam formula, a system of three layers of varied compression foams designed to improve pressure distribution and comfort afield. Two elliptical gel pads embedded in the cushion dramatically improve seating comfort by relieving and spreading out seated pressure. The Specialist cushion set is simple to set up and gives hunters ample seat and back protection coverage for all-day hunting and camping conditions.

The Specialist is covered in ComfortTEX outdoor seating fabrics developed by Hunt Comfort. Available in Mossy Oak New Breakup® and Treestand® patterns and Hunt Comfort’s new Foliage Green and Coyote Khaki solid colors.

For more information about Hunt Comfort or the new Specialist, please contact David Robinson at Hunt Comfort 888.757.3232 or visit our website at www.huntcomfort.com.

Contact:
David Robinson
888.757.3232
dbr@huntcomfort.com.

Keeping reloading gear in pristine condition
Designed to keep valuable reloading equipment pristine, each kit is outfitted with professional-grade chemicals and brushes for removing dirt, oil and other debris from every nook and cranny. Each also comes equipped with special chemicals and oils designed specifically for safe, long-term storage of reloading equipment.

Count on RCBS for complete protection
“Our loyal customers let us know what would help them improve the reloading process. It also helps that our engineers know a thing or two about reloading and spend much of their time creating new products that improve the handloading process,” said Kent Sakamoto, product line manager. “To ensure that our products remain in pristine condition, we are proud to offer our customers these protective products.”

Each kit contains: a cleaner/degreaser with lubricant that effortlessly flushes grease and oil; a rust preventative storage chemical that prevents rust before it starts; and four brushes and brush handle. For more information or to view the complete line of RCBS products, please visit www.rcbs.com.

About RCBS®
RCBS is a leading provider of quality reloading equipment and precision shooting products. For more information or to view the complete line of RCBS products, please visit www.rcbs.com.

About ATK Security and Sporting
ATK Security and Sporting, headquartered in Anoka, MN, is a leading technology developer and supplier of ammunition for law enforcement, military and sporting applications; a manufacturer of optics, reloading gear and sport shooting accessories; and a leading producer of tactical accessories. The company serves sport shooting enthusiasts, law enforcement professionals, military and tactical markets worldwide. The group’s products include some of the most widely known and respected brands in the industry, including Federal Premium, CCI, Speer, RCBS, Alliant Powder, Champion, Weaver, Eagle Industries, and BLACKHAWK!. www.atk.com.

About ATK
ATK is a premier aerospace and defense company with more than 18,000 employees in 24 states, Puerto Rico and internationally, and revenues in excess of $4.8 billion. News and information can be found on the Internet at www.atk.com.

Contact:
Tim Brandt
ATK Security and Sporting
800-322-2342 (ext. 3833)
pressroom@atk.com