ATA Board Will Reevaluate Members-Only Trade Show
The ATA Board has temporarily suspended the implementation of a members-only Trade Show for 2011.
The policy change will be reviewed this week at the ATA’s Board meeting in Washington, DC, June 22-24, to ensure any changes made to the Trade Show does not inhibit buyers, dealers and distributors from attending.
“We’ve heard from a lot of folks,” said Jay McAninch, the ATA CEO/President. “Some are in favor of a members-only Show, while others are against it. I think the key thing here is that the response has been strong enough from both sides that we want to discuss the change further and make sure we handle this decision with care and sensitivity. Our Show is the best archery industry show in the world and we intend to maintain and build on that success.”
On June 9, the ATA announced that the 2011 Trade Show would be for ATA members only. The decision was made to streamline registration and make it easier to extend broad Show incentives and discounts designed specifically for retailers — a group that has historically included about 25 percent nonmember attendees.
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Posted on 21st June 2010
Under: ATA, ATA Board, Archery Trade Association | No Comments »